Nick North leads BBC Audiences, made up of over 160 audience measurement specialists, data scientists, marketing scientists, analysts, research and brand insight teams; together with the Audience Services team handling direct interactions between the BBC and its audience; all working to ensure that the BBC delivers value to all licence fee paying households.

In this capacity, Nick is responsible for making sure the BBC has the insight to inform strategic and tactical decision making; and the audience data to shape more relevant, personalised online experiences, drawing on the signed-in data of over 45 million registered BBC Account users.

Nick joined the BBC in September 2014 from GfK where he spent 10 years in the management of its media research and audience measurement businesses, developing new data partnerships and technology acquisitions.

Nick joined GLT as a trustee in December 2022